In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball shoes.

is on the verge of shutting their basketball shoe division due to low sales. The film received positive reviews from critics, particularly for Affleck's direction, Convery's screenplay and the performances of the cast, and has grossed $89 million worldwide. Originally set to premiere on the streaming service Amazon Prime Video, distributor Amazon Studios opted to release the film theatrically first after positive test screenings, making it the first Amazon title since Late Night (2019) to be released in theaters without also premiering on Prime Video.Īir had its premiere at South by Southwest on March 18, 2023, and was released theatrically in the United States on April 5.

While Michael Jordan was not involved with the production, he did meet with Affleck, offering several suggestions, including the casting of Davis as his mother. Principal photography took place between June and July 2022 with Affleck reuniting with his frequent collaborators: cinematographer Robert Richardson and editor William Goldenberg. The project was announced in April 2022 with Affleck set to direct, as well as star and produce alongside Damon with their newly-formed production company Artists Equity.

It stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker and Viola Davis.

The film is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan. Air is a 2023 American biographical sports drama film directed by Ben Affleck and written by Alex Convery.

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